My basic purpose
I'm often asked why I do what I do. I know the answer deep down, but I rarely publish it. During the global shock of COVID-19, I had no choice but to confront the question again. This is a very personal post that deliberately focuses on me. From a young age, I knew I enjoyed making a lot from very little. I loved working to get as much value from something as I could. Given a little, I see the opportunity and I make magic. Growing up, I worked at my gran's shop during school holidays. With my sister, we created a parcel counter (a place for shoppers to leave their bags while shopping). I enjoyed that we made something useful from an old, filthy room. And it gave customers an excellent experience. I thrive on making the best use of available resources. I see the opportunity in [...]