Exploiting the power of content

Imagine Matt, he's a used muscle-car salesman. He wants to sell used muscle-cars. He gets decent traffic on his website via word of mouth and through print advertising, but he wants to increase that traffic and turn it into actual sales. Matt isn't sure where to start. How does he effectively enter a marketplace? How does marketing work in the digital era where options are plenty and bright lights are common place? How does he reach his audience, in particular, in ways that his competitors do not? How does he get his potential customers to want HIM to contact them, rather than waiting for them to simply arrive? Ultimately, how does he make the sale? Let's follow Matt through a tried and tested marketing-to-sales flow. This is a flow from digital content to in-person sales. Key to this flow is maintaining a consistent story across the digital and physical realms. This [...]