Imagine Matt, he's a used muscle-car salesman. He wants to sell used muscle-cars. He gets decent traffic on his website via word of mouth and through print advertising, but he wants to increase that traffic and turn it into actual sales. Matt isn't sure where to start. How does he effectively enter a marketplace? How does marketing work in the digital era where options are plenty and bright lights are common place? How does he reach his audience, in particular, in ways that his competitors do not? How does he get his potential customers to want HIM to contact them, [...]